SWAG GOLF
Omnichannel Expansion
Background
By 2021, SWAG Golf was known for its bold, collectible headcovers and growing cult following. To continue scaling, the brand needed to diversify its product line, expand into new channels, and build credibility with both core customers and premium retail partners.
The Challenge
Establish an omnichannel growth strategy to complement DTC.
Break into luxury retail with a new brand-introduction collection.
Pilot a B2B/green grass program targeting the most prestigious golf clubs.
Develop a licensing approach that aligned with SWAG’s creative DNA.
Our Approach
Exclusive Launch with Saks Fifth Avenue
Initiated conversations in August 2021.
Designed, sourced, and executed a full cut & sew apparel line and exclusive headcover collection.
Managed all aspects of the launch — from design and packaging to vendor compliance, fulfillment, and back-office operations.
Hit the deadline for a January 2022 launch, less than five months from concept to delivery.
B2B Green Grass & Licensing Expansion
Piloted a green grass wholesale program targeting top private and country clubs.
Built bespoke designs and tailored offerings for B2B partners.
Developed a unique, SWAG-style approach to licensing, emphasizing innovation and creativity.
Improved operating timelines to enable collaborative iterations and build trust with licensing partners.
National Retail Distribution
Leveraged licensing and B2B momentum to strategically sell into Golf Galaxy and Dick’s Sporting Goods, further expanding omnichannel presence.
The Outcome
Saks Fifth Avenue launch achieved 70%+ sell-through on day one, one of the retailer’s most successful brand debuts.
Built a $1M+ green grass business in its first 12 months.
Positioned SWAG Golf as a brand that could thrive across luxury, green grass, big box, and DTC channels without losing its identity.
Impact
The initiative proved that SWAG could scale beyond its cult following into a broader omnichannel growth engine:
Diversified product categories with apparel, headcovers, and licensing.
Expanded sales channels from direct-to-consumer only → luxury retail, specialty wholesale, and national chains.
Elevated brand awareness among core golfers and new audiences.
This is a frequently asked question?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
This is a frequently asked question?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.